Maxential

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INNOVATION PROGRAMS

We help you kickstart marketing innovation, adopt emerging opportunities (think AI, blockchain, advanced analytics, live streaming) 

 

Our collaborative approach helps your business establish new marketing behaviours and processes; help you become future-ready

OUR PROCESS TO FACILITATE INNOVATION

Maxential
Executes

Collaborative
Execution

Plan new systems

 
Scaffolded
Execution

(you do, we guide)

Activate new systems

Empowered
Execution

Reinforce new systems

OUR PROCESS TO FACILITATE INNOVATION

Maxential executes
Collaborative Execution 
Plan new systems
Scaffolded Execution

(you do, we guide);

Activate new systems 
Empowered Execution
Reinforce New Systems 

We have partnered with clients to help them drive marketing innovation in areas such as:

Consumer Insights


Traditional research methods not providing penetrating insights?
action

Actionable ecommerce analytics


Lack of incisive ecommerce performance analytics and competitive data holding you back?

AI for rapid content creation


Want to create high quality, on-brand content at scale?

Virtual influencers


Want to create virtual influencers, but not sure how?

Blockchain/ Web3


Want to learn how Web3/ Metaverse can help you innovate, without the hype?
Get in touch with us, and Maxential will bring together the right partners
from our ecosystem that will help find a solution for your problem
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Accelerate marketing innovation
Helping companies learn it and do it

Get in touch

Address

82 Jalan Daud, Singapore, S419592

Linkedin

https://www.linkedin.com/in/tarujain/

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Customer Insights

Problem:
Traditional research methods to gain consumer insights have many limitations. E.g. claimed behaviour (versus actual behaviour), small sample sizes for qualitative research, social listening coverage limited to few channels or not in-depth and bespoke…

How we help accelerate innovation:
We have helped clients derive insights from unexpected data sources, using innovative data mining techniques. These have married the advantages of data at scale, with the depth of insight from qualitative research to learn from people’s actual behaviours and preferences

Result
Richer consumer insights to guide marketing and business strategies

Actionable ecommerce analytics

Problem:
Marketers are always concerned if their content and its delivery translates into market performance; creates enough competitive advantage. Problem is compounded as competitive data is scarcely available, especially from ecommerce marketplaces, even though a lot of investment goes to them

How we help accelerate innovation:
We have helped businesses get in-depth competitive insights, especially from ecommerce marketplaces. Insights that are fine-tuned and identify specific optimisations around the digital shelf, pricing, promotional strategies and retail media spends

AI for rapid content creation

Problem:
To execute strategies , brands need engaging content. But they increasingly struggle to create the quantity of high-quality content needed to engage consumers across the multitude of channels

How we help accelerate innovation:
We have helped brands combine AI with HI (Human Intelligence) to create on-brand content at scale. And are helping them create the operating models needed to do this consistently, at scale

Virtual Influencers

Problem:
Connected to the content challenge: Marketers are keen to explore innovations like virtual influencers but have many concerns and that holds them back

How we help accelerate innovation:
We have helped brand evaluate the opportunity around if and how to use virtual influencers, and fine tune operational details around how to use them for live commerce in a brand-appropriate way

Web3/ AI

Problem:
While managing current performance, marketers also have to continuously evaluate future innovative opportunities. For example, Web3, Blockchain-enabled use cases, and immersive environments in metaverse.

However there is a lot of hype, lack of education and unstructured thinking around how to evaluate these opportunities

How we help accelerate innovation:
Given these innovation are relatively new with few use cases, we are helping businesses increase their awareness and knowledge around these innovations. And helping them evaluate the opportunities strategically