For marketers and leaders to successfully engage consumers in an increasingly digital world, there are
04
Capabilities
that help them become future-ready.
These are
4S
4S
*©Brand Learning
Scientists
Strategists
Storybuilders
Socialisers
At Maxential, we have helped many large businesses train their teams across these 4S skills to help them maximise their potential.
The first “S” is Scientist Behaviour. It’s extremely important for a marketer today to be able to analyse patterns of behaviour from data and derive powerful insights. So we have trained on several topics related to this.
And then marketers have to use those data-driven insights to create sharper strategies, which naturally leads to the second “S”, which is to become a good Strategist. This will help them connect the insights to create strong marketing and business plans.
That is all theory till you activate a strategy, which brings the third “S” into picture, which is Story Builders. This is a marketer’s ability to create and evolve compelling content, stories and brand experiences that help translate the strategy into action.
However, if those stories and experiences are unable to meet the consumer where they are, at the moment they are most likely to engage, then the entire Scientist, Strategist, and Storybuilder capability set will come to nothing.
Therefore, the fourth “S” becomes critical, i.e. Socialisers.This is the capability of marketers to know how to use the multiple channels to effectively engage your consumers throughout the journey.
Organised by the 4S framework, a small selection of training topics we have customised for our clients are:
Digital ROI and Analytics- Measuring ROI in the Digital Age
Scientists
Hands-on with Marketing Analytics to drive decision making
Scientists
Data Driven Insights: Understanding digital personas and segments
Scientists
Essentials of MarTech
Scientists
Digital Marketing for CXOs – What CXOs Need to Learn about Digital
Strategists
Integrating Digital channels Into Overall Marketing Mix
Strategists
Campaign and budget planning- making channel choices
Strategists
Creating Effective Strategies for Marketing in an increasingly Digital world
Strategists
Brand Health and Reputation analysis
Strategists
Digital Marketing Fundamentals – Gain confidence in essentials of marketing in a digital world
Strategists
Understanding Digital Business Models
Strategists
Marketing Transformation – Digital-led initiatives to transform marketing and sales
Strategists
Maximising your marketing pitch – Creating value propositions that influence
Strategists
Successful e-commerce and Direct-to-consumer businesses
Strategists
Create compelling content portfolios across Paid Earned Shared Owned (PESO) channels
Storybuilders
AI-driven opportunities to create branded content at scale
Storybuilders
Create compelling paid display and video ads
Storybuilders
Maximising social media opportunities
Socialisers
Winning with Search – Organic/ SEO
Socialisers
Winning with Search – Paid search / SEM/ PPC
Socialisers
Digital Marketing for CXOs – What CXOs Need to Learn about Digital
Strategists
Integrating Digital channels Into Overall Marketing Mix
Strategists
Campaign and budget planning- making channel choices
Strategists
Creating Effective Strategies for Marketing in an increasingly Digital world
Strategists
Brand Health and Reputation analysis
Strategists
Digital Marketing Fundamentals – Gain confidence in essentials of marketing in a digital world
Strategists
Understanding Digital Business Models
Strategists
Marketing Transformation – Digital-led initiatives to transform marketing and sales
Strategists
Digital ROI and Analytics- Measuring ROI in the Digital Age
Scientists
Hands-on with Marketing Analytics to drive decision making
Scientists
Data Driven Insights: Understanding digital personas and segments
Scientists
Essentials of MarTech
Scientists
Digital Marketing for CXOs – What CXOs Need to Learn about Digital
Strategists
Integrating Digital channels Into Overall Marketing Mix
Strategists
Campaign and budget planning- making channel choices
Strategists
Creating Effective Strategies for Marketing in an increasingly Digital world
Strategists
Brand Health and Reputation analysis
Strategists
Digital Marketing Fundamentals – Gain confidence in essentials of marketing in a digital world
Strategists
Understanding Digital Business Models
Strategists
Marketing Transformation – Digital-led initiatives to transform marketing and sales
Strategists
Maximising your marketing pitch – Creating value propositions that influence
Strategists
Successful e-commerce and Direct-to-consumer businesses
Strategists
Create compelling content portfolios across Paid Earned Shared Owned (PESO) channels
Storybuilders
AI-driven opportunities to create branded content at scale
Storybuilders
Create compelling paid display and video ads
Storybuilders
Maximising social media opportunities
Socialisers
Winning with Search – Organic/ SEO
Socialisers
Winning with Search – Paid search / SEM/ PPC
Socialisers